![]() They can point to the evolution of coffee from simple drink to retail game-changer. Craft breweries, some run by not much more than a group of friends like a small restaurant, create a very hand-crafted, unique and sometimes inconsistent product with the predictably higher costs.Ĭraft brewer advocates saying their industry is benefitting from a period of changing consumer tastes with a renewed appreciation for quality foods over quantity products. Thus, they’ve got a lock on the budget-minded consumer and those who prefer their milder flavors. The big old-line breweries have economies of scale. ![]() That makes perfect sense, considering the premium price they charge, double or more the price of mainstream brands. Nationwide, alcohol sales were essentially flat with the beer category off 1.5 percent, and down 2.8 percent - minus craft beers.Ĭraft breweries have claimed their impressive stake - 1-in-8 gallons of beer consumed and 1-in-4 of dollar spent on beer - in relatively solid economic times. This growth tale is a contrast to the decline in alcoholic drinking globally and nationally, especially for beer.Īccording to International Wine and Spirits Record, global alcohol sales fell 1.3 percent last year, pulled down by a 1.8 percent drop in beer production. On a per capita basis - 21-year-old-plus adults - California has 2.2 breweries for every 100,000 adults in the state (23rd among the states) and its craft beer production is 3.7 gallons per adult (ranking 15th). Of course, California is atop many rankings just due to its sheer size. Not bad for a state better known for its wineries and vineyards. Those California craft brewers produce 3.2 million barrels a year, second in the nation only to Pennsylvania. That was up from 518 in 2015 and more than double the 270 in 2011. ![]() Plus, craft beer is a remarkable growth story in an era where beer sales around the globe are fizzing out.Īccording to the Brewers Association, California had 623 craft breweries last year – the largest collection of any state in the nation. Compare that imagery to the predictable tastes of the big traditional breweries that seem to spend more on brand advertising than brewing.
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